Creative + Location + Logistics
o²h Experiential is a marketing agency founded on principles developed by producer and creative designer Mike Dunbar, working to perfect the process of creating successful experiential marketing.
Let’s have a conversation about your project or about future possibilities: projects@o2hexp.com
Explore more about how o²h works below.
Creative
Good creative starts with understanding what’s possible.
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What ‘feeling’ is this campaign trying to communicate? Comfort, fun, safety, excitement? Using this as the foundation, the brainstorming begins.
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More things are possible than we can imagine, once there’s an idea there’s a way to get it done. The understanding and integration of construction fabrication, lighting, audio, video, and digital interactive technology is what makes o²h unique.
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An organized process that involves all stakeholders in the formation of the final concept is the most successful way to balance ambition, budget, and time; all while leveraging the creativity of the whole room and leaving everyone feeling empowered and invested.
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Not knowing the costs to achieve concepts can be a huge time-suck for project development. Keeping concepts within budget requires real-time estimating capabilities (which o²h will provide) and collaborative creative compromise with everyone involved.
Location
The best opportunities are the ones you know about.
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Creative ideas are inspired by where they’ll be seen and there are unique location opportunities everywhere, if looked at through the right frame of mind.
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Traditional media sources, if you ask nicely and persistently enough, can be pushed to the extreme in amazingly creative and experiential ways. Knowing the very limits of these locations can open up new possibilities and ideas.
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In marketing, the term ‘Guerrilla’ has come to mean ‘Non-Permitted’ or worse ‘Cheap’ and invokes memories of brand ambassadors being shooed away by police. At o²h, that term is being re-branded to mean unique, non-traditional, never thought of before locations. Done all above-board, no police.
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The philosophy at o²h is that retail stores can and should be extensions of experiential out of home marketing and that experiential out of home can be extensions of retail. An experience is an experience…
Logistics
Nothing Worth Having Comes Easy.
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Behind the scenes, the framework and planning of a project has more impact on success than anything else. Identifying goals and smoothly orchestrating every resource to meet those goals is key to creating something truly ambitious.
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From welding, carpentry, plastic forming, and foam sculpture to digital screen programming, software development, printing, and AV integration, an in-depth knowledge of everything involved is how a creative project is managed right.
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Machines do not make creative concepts come to life, people do. People are naturally talented and passionate and give their most when respected, given the right resources, and empowered to do what they personally do best.
random concept generator
We could start…
On A Bus Shelter
In An Empty Retail Space
In A Farm Field Next To Highway
On A Billboard
On A Flatbed Truck
In A Mall Courtyard
In A Train Station
At A Music Festival
On The Roof of A Building
On A Bus Shelter In An Empty Retail Space In A Farm Field Next To Highway On A Billboard On A Flatbed Truck In A Mall Courtyard In A Train Station At A Music Festival On The Roof of A Building
And add…
A Hand Painted Mural
A Giant Foam Prop
A Pop-Up Store
A Mini-Golf Course
Projector Mapping
A Kinetic Sculpture
A Flame Juggling Stuntman
An Interactive Touch Screen
A Haunted House
Brand Ambassadors On Go-Karts
A Hand Painted Mural A Giant Foam Prop A Pop-Up Store A Mini-Golf Course Projector Mapping A Kinetic Sculpture A Flame Juggling Stuntman An Interactive Touch Screen A Haunted House Brand Ambassadors On Go-Karts
And Then We…
Film The Reactions & Make A Video
Reuse It In A Retail Store
Turn It Into A 'Burning Man' Vehicle
Move It To A New Market
Update It And Use It Next Year
Film It Blowing Up (Safely) For TikTok
Film The Reactions & Make A Video Reuse It In A Retail Store Turn It Into A 'Burning Man' Vehicle Move It To A New Market Update It And Use It Next Year Film It Blowing Up (Safely) For TikTok
who is o²h?
o²h Founder mike dunbar
Mike is an award winning experiential producer and designer that has been leading teams in the industry for more than a decade. The principles that form the foundation of this agency were developed by Mike over years of managing complex projects at fabrication house Illumivation Studios (RIP). Reach out to Mike at projects@o2hexp.com.
A Network of Specialty Artists
Talented artists, designers, and specialists are all around the country ensuring o²h has the capability to complete even the most ambitious of concepts.
Trusted & Proven
Not to brag, but o²h is trusted by many of the largest agencies, media holders, transit authorities, and brands in the world.